Our Story: Putting People Before Profit

The Vision: A Better Way to Care

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Jemma Louise Care At Home was founded in December 2021 by Jemma Louise after 17 years in the private care sector. Over nearly two decades, I recognised a fundamental flaw in the traditional homecare model: services were often unreliable and required clients to fit the needs of the business, not the other way around.

This experience fuelled a determination to create something different—an ethical support service that truly reflects the fundamental standards of care that are seldom delivered.

"I was determined to change the narrative. We needed a strategic and innovative business model that demonstrates the level of care our community should have access to."

                             ~ Jemma Louise

                                 Director & Founder

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Evolving into Jemma Louise Care At Home Ltd

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Today, Jemma Louise Care At Home Ltd has evolved into a company that delivers on that vision. Our clients and their families are at the heart of everything we do, playing a vital role in the functioning and delivery of our service.

Fast forward to 2026, and we have established robust, enduring relationships built on trust. Our focus is always to empower our clients to take control of their care while maintaining their independence and remaining in comfortable, familiar surroundings. This commitment has resulted in a reliable, consistent, and trusted service where clients and their loved ones feel secure and valued.

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Our Commitment to Our Team

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The standard of care we deliver is only possible through the dedication of our devoted team. I am proud to have cultivated a staff team that not only contributes to our high standards but also upholds the culture and values of the company.

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As an employer, I am firmly committed to providing my staff with pay that genuinely reflects their roles, responsibilities, and qualifications. We believe that exceptional care starts with a valued and respected team.

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Our Core Values

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Our service is built on a foundation of ethical principles that ensure dignity, quality, and choice for every person we support. These values guide our daily decisions and interactions:

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1. Client Autonomy & Control

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• What it means to us: We fundamentally believe that care should fit the client, not the business. We ensure that our clients and their families remain in complete control of their care plan, empowering them to maintain independence and live life on their own terms in the comfort of their home.

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2. Uncompromising Dignity

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• What it means to us: We commit to providing all services—especially specialist Dementia care—with the highest level of respect and sensitivity. Every interaction is focused on preserving the individual's self-worth and ensuring they feel secure, valued, and safe.

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3. Ethical Practice

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• What it means to us: We operate with transparency, honesty, and a firm commitment to putting people before profit. This ethical standard extends to our business model, ensuring our services are reliable, consistent, and reflective of the high standards the community deserves.

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4. Valued Team

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• What it means to us: We recognize that our staff are the cornerstone of our quality service. We are committed to fostering a supportive and professional environment, ensuring our devoted team members receive fair pay that reflects their dedication and qualifications.

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5. Community Connection

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• What it means to us: We strive to offer inclusive, accessible support to adults aged 18+ with diverse needs. Our care models aim to ensure that all our service users have the opportunity to be fully engaged and connected within their local community.